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The purpose of this survey is to investigate the basis for effective consumer engagement with Generation Z in India

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ANSWER ALL QUESTIONS

PILOT STUDY QUESTIONNAIRE FINAL

Gen Z Survey

Introduction:

The purpose of this survey is to investigate the basis for effective consumer engagement with Generation Z in India; with respect to the processed food and beverage sector. I invite Gen Zers living in India to partake in this survey. Participation in the survey is voluntary. This survey is anonymous and is strictly intended for research purposes only. Please do answer all the questions, as accurately as possible. Expected time to complete this survey is about 5 to 7 minutes. You can only fill this form once. Thanking for your valued time and participation!

Note:

Generation Z comprises people born between 1997 to 2009 (both years inclusive), who are aged between 14 to 26 years old in 2023. (Kotler, Kartajaya, & Setiawan, 2021)

Processed food (or beverage) includes food (or beverage) that has been cooked, canned, frozen, packaged or changed in nutritional composition with fortifying, preserving, or preparing in different ways. (Food Processing - 'A sunrise sector', 2022)

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1. What is your age group?

14 – 17 years old

18 – 21 years old

22 – 26 years old

 

2. What is your gender?

Male

Female

Other

 

3. Place of residence in India (Village or Town or City Name)

_______________

 

4. What is your highest education qualification?

Secondary School

Class X

Class XII

Under Graduate

Graduate

Post Graduate

PhD/ M Phil

 

 

5. What is your occupation?

Student

Employed

Self-Employed

Unemployed

 

6. What is the approximate total annual income of your household?

Up to ₹ 2,50,000

₹ 2,50,001 - ₹ 7,50,000

₹ 7,50,001 - ₹ 12,50,000

₹ 12,50,001 - ₹ 15,00,000

Above ₹ 15,00,000

 

7. Which types of social media do you use? (Check all that apply)

Instagram

Facebook

Twitter

LinkedIn

YouTube

Moj

Pinterest

Moj Lite +

TikTok

Skype

Helo

Other(s) (Please specify: _______________)

 

8. Which types of Messenger Apps do you use? (Check all that apply)

WhatsApp

Telegram

FB Messenger

Snapchat

Sharechat

Twitch

WeChat

Other(s) (Please specify: _______________)

 

9. How much time do you spend each day on the Internet?

Less than 1 hour

1 - 3 hours

3 - 5 hours

5 – 7 hours

More than 7 hours

 

10. How much time do you spend on Social Media Platforms each day?

Less than 1 hour

1 - 3 hours

3 - 5 hours

More than 5 hours

 

11. Where do you prefer to shop for Processed Food & Beverage products?

Offline/ Traditional Retail Outlets

Online Retail Platforms

Both

 

 

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