What patterns are you seeing in the data?

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Q5) After creating the chart in Q4, answer the following questions:

1. What patterns are you seeing in the data?

2. What are the peak hours for cart orders?

3. What about for phone orders?

4. Are there any surprises?

Q6) The marketing department needs to determine the performance of paid advertising. Follow the steps in prior examples to examine the Traffic Source and Order Monthly Change to create a bar chart that answers the following question: Is paid advertising leading to purchases? If so, what is the impact?

Q7) The goal of this case was to find patterns in the data that could help Telecom optimize customer acquisition. Consider the various segments of traffic.

1. Which segment of traffic should receive an online cart-focused versus a phone-focused website experience?

2. What other interesting patterns did you discover?

Q8) Examine a public Tableau dashboard at https://public.tableau.com/en-us/gallery/?tab=viz-of-the-day&type=viz-of-the-day.

1. How are the principles and elements of design used in the dashboard?

2. How does the dashboard tell a story?

 

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