Content marketing is a very powerful tool. How effective its application will directly depend on whether you know how to use it. Improving the customer experience with the right curated content is easy if you use a thoughtful approach. Drawing up a strategy takes time and effort, but thanks to it, you can hit the target exactly, achieve results and reach a higher level, achieving your goals.
Consider the interests of the target audience
The time has passed when a company could attract a client only by talking about its product and its uniqueness. Consumers today want to read about how you can benefit them from what you offer them. That is, if you sell furniture, write about what interior styles are currently in trend, and how your company’s furniture creates a unique atmosphere in the house.
To produce such content of all kinds (photos, texts, videos), you need to carefully study your target audience and know what customers are interested in, what questions they ask, and what information they are looking for. The more personalized the content is, the more benefits it will bring in the form of site visits, orders, and loyalty.
Make posts you want to share
People willingly share interesting news, useful posts, and tips. If you create such content for your pages, readers will spread it, pin it in their feed, and share information about a brand or product, unaware of its mission. It’s not even advertising – it’s a strategy to increase brand awareness and loyalty, which over time leads to many more warm customers than direct advertising.
Such posts should look as attractive and presentable as possible. Therefore, before posting, you need to make sure that your publication will not confuse users due to typos and grammatical errors. If you are not confident in your abilities. It will be the best idea to ask Essay Writer professionals for help. This will help you achieve a really better result.
Don’t Forget Visual Appeal
A prerequisite for success is the visual appeal of the content. Every second people are surrounded by such a huge amount of different types of information that it is very easy to get lost in it. Even flipping through the feed or going to different sites, in turn, a person always catches a look at what he likes or is interested in, and if you combine attractiveness with usefulness and information content, this is the right way to get the desired result.
Again, when creating a design, you need to rely on the needs and preferences of your customers. That is, if you advertise a hotel by the sea for couples over 50, they will not be attracted by photos of beach parties, and the target audience of the 18-25 age group is tedious to look at soothing pictures of walks by the sea.
By creating a beautiful, well-targeted design, you attract customers on their subconscious level.
Use a reader-friendly format
Someone has the time and desire to read texts and analyze information, but someone does not have this time. The perfect solution is a combination of text content with infographics. On the site, in the post for social networks, simple and understandable infographics are very useful. The client glances at a diagram, drawing, and diagram and already understands whether this information will be useful to him or not. If useful, he will definitely read the text and, perhaps, even share the infographic and a group of people – and this, again, increases recognition and loyalty.
Provide bonuses and encourage readers
The technique is old and has proven to be effective. It is built on human psychology, namely the search for the greatest benefit. Arrange a prize draw among those who shared an advertising post, and promise a promo code for a discount for likes and comments. This will increase sales, attract new customers and increase the loyalty of regular customers or service users. After all, a content strategy should be designed not only to attract new customers but also to retain existing ones. And this is sometimes a more difficult task.
Create a sense of importance
Whether you want to post curated content or own ideas, invite your followers to share ideas and topics for future posts. Ask them what they want to read about and what interests them. Be sure to use the information received when drawing up a content plan. A person who understands that he is heard, and his desire and interests are taken into account, becomes the best friend of the brand and the company.
Communicate with your clients
Read their comments, put likes, and answer questions. Use the tips of social networks and congratulate your regular customers on their birthday and holidays, it is better to organize a personal mailing in the New Year or Christmas than just hanging a banner on the page. You can subscribe to the pages of your regular customers, and add them as friends. Communication is the key to loyalty and long-term cooperation.
Find common interests
You sell sports equipment, tell us about the athletes who will participate in them before important competitions. Offer to discuss the results of the match. Create an atmosphere of friendly company, from which you do not want to leave. Do you have garden tools, fertilizers, seeds, or seedlings? Ask your followers to share a photo of their harvest. The opportunity to brag once again rarely anyone wants to miss. A client involved in a community of interest is your friend for many years.
The goals can be different: attract new customers, retain old ones, and create an army of brand ambassadors. The main thing is that you can achieve all these goals with the help of well-written and selected content. Use more videos on the website and pages on social networks, for many this format is now more familiar and convenient.
But remember, all messages must be sincere, if readers feel false, and see inconsistency in your actions, this can ruin the company. It is ridiculous to talk about a company or brand donating money to the Animal Welfare Fund and introducing models made of genuine leather and fur into the next clothing collection.
If you learn to use the content as a weapon, it will always hit right on target.