Gannett sues Google over digital advertising practices

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1. Plaintiff: Gannett, a major US publisher (USA Today, local newspapers), is suing Google.

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2. Accusation:  Gannett claims Google engages in deceptive and anti-competitive practices in the digital advertising market.

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3. Controls both sides of the ad market: Selling ad space (AdX) and buying space (DoubleClick).

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4. Favors its own ad products:   Over competitors, reducing publisher revenue.

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5. Sought Outcome: End Google's alleged monopolistic practices.

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6. Impact on Publishers: Reduce ad revenue for news organizations.

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7. Google's Defense: Its practices benefit both publishers and advertisers.

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8. Legal Status: The lawsuit is ongoing, with both sides presenting evidence and arguments.

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9. Similar Casest: Gannett's lawsuit is part of a broader trend of antitrust challenges against Google and other tech giants.

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10. Industry Implications: The outcome could have significant implications for competition, fair practices.

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11. Ongoing Developments: Stay updated with news sources and legal proceedings for the latest developments and court rulings.

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